Bursting The Adland Bauble 2022

Here in adland, we’ve spent decades analysing the data of every Tom, Dick and Harriet; Gobbling up every delicious bit of insight on our insatiable quest to ‘understand’ our consumers.

But this Christmas, we thought it’s high time for a little bit of self reflection.

Wonderhood Data Insight and Design come together to create the most extensive analysis into adland Twitter ever, analysing over 300,000 mentions from over 500 accounts across adland. A deep dive into what we talk about, when we talk about it and how we talk about it.

Critically, we take a look at the brands adland talk about and compare that to what actual people are talking about in the real world.

Why? Because bubble sounds like bauble and Elon’s going to delete Twitter.