Branston Lunch Break
New research from Branston Pickle revealed that the lunch break is a thing of the past, with a staggering 73% of working Brits reporting that they never manage to take a full 60 minutes away from their desk. In fact, the average UK worker will only leave their workspace seven times a month to step outside and get some fresh air.
Following the survey results, Branston launched its own ‘pickle plugin’ to help Brits reclaim their lunch break. Available for all consumers to download via the Google Chrome store, the plugin pops up as the iconic cheese and pickle sandwich, disabling computers at lunchtime and encourage Brits to take that much needed break away from their desks.
As part of their mission to stop work eating our lunch break, Branston used targeted OOH sites outside businesses to call for change. The digital posters are uniquely tailored to the businesses, poking fun at them using their own promotional language with lines including “@ L'Oréal Lunch, because you’re worth it” and “@ HSBC Less spreadsheets. More spread condiments.”
The campaign also launched on social with CEOs, CMOs and MDs of big businesses posting their pledge on LinkedIn to help the UK reclaim its lunch break.