Three | Let Fun In

Three wanted to connect with a younger audience and establish a distinctive position within the VodafoneThree portfolio, moving beyond network performance to champion the moments that make life memorable. We created ‘Let Fun In’, a bold new creative platform rooted in the insight that everyday routines and pressures can stop people embracing fun, spontaneity and connection. At its heart was a hero film starring an 11-year-old figure skater who turns a serious competition on its head by performing in an inflatable chicken costume, transforming her routine into an unexpected moment of joy. Rolled out across TV, cinema, social, streaming and out-of-home, including an immersive Oxford Circus takeover, the campaign also reimagined Three’s iconic logo as playful objects showcasing customer rewards and roaming benefits. The platform brings Three’s optimistic, unconventional spirit to life, celebrating how connectivity can unlock more fun and meaningful connections in everyday life.