Three - Chelsea X Gogglebox Idents

To mark the return of Celebrity Gogglebox, and the run up to the Euros 2021 we worked with Three UK to unite their two key sponsorships: Chelsea FC and Channel 4’s Gogglebox.

The Gogglebox idents, which are running throughout the summer celebrity series, feature Chelsea FC players Mason Mount, Reece James and Timo Werner watching the show on their mobiles wherever, whenever, however.

The idents mark the first time Three UK has brought together two sponsorship assets, part of Three's continued drive to strengthen its brand appeal to multiple audiences.