Alex Best, Jessica Lovell & Aidan McClure


Aidan started his career in advertising 15 years ago working at some of London’s top creative agencies, including AMV, Mother, and BBH. He joined fledgling agency adam&eve in 2010 writing award-winning work for Phones 4U, Google, Fosters, and John Lewis including the highly acclaimed ‘Fosters Good Call’ campaign which went on to deliver 70% of the brand's growth over 4 years, and the multi-award-winning ‘Bear and Hare’ campaign for John Lewis. When adam&eve merged with DDB in 2012 Aidan was made creative director of Google before becoming UK creative director of VW in 2014. He also creative directed award-winning work across John Smiths, Colman’s, The AA, and McCain Foods.

In 2016 Aidan joined the BBC to help set up BBC Creative: the corporation’s in-house creative agency with a remit to help reinvent the BBC for the next generation. Within two years BBC Creative was responsible for all of the BBC’s multi-channel marketing output totalling over 1200 campaigns a year. This included: 2017’s Christmas campaign The Supporting Act that became the BBC’s most successful commercial ever, winning numerous UK and international awards including a Cannes Gold Lion; launching the 2018 World Cup which included creating a 7ft tapestry that still hangs in the Football Museum in Manchester; and the rebrand of BBC1 and BBC2.

Aidan joined Wonderhood Studios in 2018 as a founding partner and Chief Creative Officer.


Jessica has more than 20 years’ experience in advertising working for some of the UK’s most innovative and creative agencies in their heydays. She spent five years at the maverick St Luke’s, where she learned her craft on campaigns like Clark’s ‘New Shoes’, before leaving to join Mother in 2002. During her 11 years at Mother, highlights include devising the original strategy for the ‘Al and Monkey’ campaign for PG tips which took the brand back to a leadership position, developing the long-running, and highly effective ‘Here come the girls’ campaign for Boots, as well as working on the original strategy for the creatively award-winning gold spot film pitch campaign for Orange and iconic work for Selfridges.

In 2013 she joined the newly merged adam&eveDDB as global planning partner on the Mars, Harvey Nichols, and Diageo business. She became Head of Planning a year later, building a world-class group of planners. Many of Jessica’s campaigns have been highly creatively awarded and under her strategic leadership the agency won both IPA effectiveness agency of the year and APG strategy agency of the year. She was promoted to Executive Strategy Director in 2017, she carried on leading the Mars, Coty, Diageo, government, and Camelot business as well as being accountable for the strategic output across the agency client base.

Jessica believes strongly in the importance of the partnership between strategy and creative to build effective, long-running, and populist campaigns that build a brand's place in culture. Jessica left adam&eveDDB in 2018 to found Wonderhood Studios as Chief Strategy Officer.


Alex has a wealth of experience in developing famously effective creative work. He has worked at some of the world’s top agencies, taking the best learnings to develop a way of working that leads to strong client relationships, great creative work, and commercial results.

Alex has run several high profile and award-winning accounts across the industry including launching PlayStation3 across EMEA at TBWA and bringing dancing eyebrows to the nation when he led Cadburys at Fallon; where the Glass and a Half Full Productions campaign delivered a master brand payback that was 171 percent more than previous campaigns.

He led the Nokia and Tesco business at Wieden + Kennedy and ran the Nike Global Football and Nike UK accounts, successfully launching campaigns for the 2012 Euro Football Championships and the London Olympics.

Before joining Wonderhood Studios Alex honed his commercial and agency management skills as a Partner at the &Partnership where he led several accounts including Lexus Europe, where he oversaw three years of consecutive growth. Alex joined Wonderhood in 2018 as Founder and Chief Operating Officer.